How to Create an "Irresistible Offer" That Attracts The Highest-Paying Clients & Gives You Premium Branding

Jul 08, 2023

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How do you stand out in a saturated market - in 5 seconds or less?

How can you help prospects see the value in your service without becoming a pushy salesman?

What if there are 10 or more other fitness studios around yours?

What if they're all offering a "6-Week Challenge"?

This is the reality I warned gym owners about years ago. Now it’s coming true for many.

This newsletter is about to completely transform your business.

You're about to receive branding and sales secrets that will position you as the ONLY competitor in your local market.

Inevitably, new ideas spread. What was once unique gets replicated all over.

And it’s time to innovate faster than they can imitate.

But what if there was a better way?

What if you could sell your transformation program in 5 seconds or less?

What if signing up with you was a "no-brainer" for any prospect?

What if you could command premium prices without resistance?

And what if your offer was so attractive it sold itself?

This is what I call,

And by no means did I invent this.

The greats of marketing - Dan Kennedy, Jay Abraham, John Carlton and Frank Kern to name a few - have taught this for decades.

Over a decade ago I learned this concept. I applied it to my fitness bootcamp. I created an "irresistible offer" that blew up my client-base.

Everything changed.

More clients, paying higher prices than I ever imagined they would. It’s a great rush.

And this has been the cornerstone of our fitness brands ever since then. An irresistible offer that sells itself.

Its your promise.

Entire companies have scaled on the back of an irresistible offer.

The most famous being Dominos Pizza; "Fresh hot pizza in 30 minutes or its free"

The offer revolutionised the entire market, even though their pizza was not great.

Fun fact: Dominos have modernised their irresistible offer. Now you get your pizza in 20 minutes or its free.

An irresistible offer isn't a "nice headline" you slap on your program.

It’s a promise of value.

A commitment to a standard.

A bold claim of the results you can offer.

Something that makes the prospect stop and think, "Wow, they must be good..."

Your prospect is always asking 4 questions (usually in their mind).

You must answer these 4 questions during the sales process. Otherwise, you won't close the sale.

The 4 questions are:

1. "What do I get?" : The prospect wants to know the specifics of the product or service they are investing in

2. "How will it change my life?" : The prospect wants to know the applicable benefits of doing it

3. "How much is it?": The prospect wants to determine if what they get is good value compared to the price you're asking.

4. "Will it work for ME?": The prospect must believe your service will get the results she seeks.

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